Strategy, Planning and Creative Development
It all starts with a Map. Together we create the Event Map – we identify and define crucial moments in the pre, live and post event. Creating impact around these moments and delivering on your objectives and goals become our deliverable.
Start the Buzz
We employ tactics to generate excitement, anticipation and engagement.
Event theming and branding
Creative and Concepts
Integrated campaigns and pre-event management tools, such as:
– Social Media and Digital Campaigns (Save the Date, Invitations, online registration)
– Direct marketing (teaser campaigns, launch videos)
– Qualifying and Incentive Campaigns
This is where the full impact of strategy and creative come together. The live experience is the pinnacle, where ideas and emotion unite to inspire your audience to action.
We shine in the execution – we have the production management and live direction expertise, the technical know-how, innovative design and staging prowess, and custom animated visuals with broadcast-quality motion graphics and video production.
We ensure the impact of your event won’t end when the audience leaves. We’ll package and deliver content after the event, provide event highlights online and continue feeding your audience with pertinent messaging from your event through social media or internal channels.
Our goal is to have them wanting more and telling others. To measure the success of your event campaign we’ll create interactive tools to provide data and metrics, such as online audience polls and reactions.
Event & Experiential strategy & mapping.
Provides analysis, survey and dissection of the user, customer or attendee’s experience. Mapping simulates a user experience journey, allowing our clients to gain insights that anticipate a brand experience.
Meeting planning management.
We work with you in the planning of each aspect and stage of your event, from the main tent, or plenary session, to breakouts or seminars and team-building.
Branding, integrated campaign & brand experience intelligence.
Ensuring consistent on-strategy messaging and tone, vital to each point of contact with your audience and each important moment of their experience; from event logos and teasers, to live event design, flow and staging, to measuring the impact post-event.
Overall concept development, creative thinking, theming & design
Including event logos for print and online applications, online and printed teaser and invite designs, to stage design.
Interactive, social media & digital support that reaches outside your event.
Always consistent in theme and tone – it keeps the connection going
Design, staging & technical management, and talent management
Custom animated visuals & broadcast-quality motion graphics
Video production: scripting, shoot, edit & post-production compositing
Multimedia speaker support production
Script writing, presenter speechwriting
Presentation development, including speaker support content and live presentation coaching
Audio visual staging & technical direction
We have brought together a team of communication, design and execution professionals — experts in event strategy, creative design and production — who set the industry standard with award winning creative and broadcast quality production, brought to life through flawless execution. Each member of the Relay team has over twenty years of experience in event management and marketing – together, they leverage their skill and knowledge.
Melanie is an award-winning producer and corporate communications manager with an extensive portfolio of credits in fields as diverse as finance, information technology, retail, pharmaceutical and automotive.
Melanie’s pre-production, production, project management and on-site skills have assured the success of hundreds of live events for Fortune 1000 companies around the world, including Novartis, BMS, Bayer, CFL, Nissan, Daimler Chrysler, Ernst & Young, Magna, KPMG, Scotiabank, Cognos, Manulife Financial, Astra Zeneca, SunLife Financial, Moneris, CIBC and London Drugs.
Resourceful and efficient, Melanie is in touch with every part of the production spectrum. She has a background in the music industry, public relations, and fine arts and has traveled extensively throughout North America, Europe and the Middle East
“Two things about designing experiences whether they are live or digital; you’d better know WHY and WHO you are designing them for”
Xavier Massé is the Senior Creative & strategy Director and co-founder of Relay, a live brand experiential marketing & design agency based in Toronto. He started to teach interaction design at George Brown’s School of Design in 2010, and design thinking at the Institute With Boundaries in 2011. Since 2012 he has been part of the steering committee of DIGIFEST, Toronto’s international festival celebrating digital creativity.
A twenty-year international media industries veteran in the US, Canada, and France, his creative process towards experiential and interaction design lead him to believe in listening, inspiring, explaining, showing, learning and the exchanging of ideas and initiatives. Through his work with young designers he remains deeply in touch with the experimental edge of emerging trends, and the possibilities of tomorrow. XM believes in the right balance and complements between digital and live moments. Along the way he earned a few awards with the Advertising and Design Club of Canada [ADCC], the Horizon Interactive Awards and the Design and Art Direction [D&AD] community based in London, England.
Prior to the creation of Relay, XM was the creative director of WOLFSON BELL, a live event & motion graphics production studio in Toronto. Before that, in Paris (France) XM was the managing director of the web agency MEDIASYSTEM INTERACTIVE owned by PUBLICIS GROUP. Throughout his career, Xavier has developed original, inspiring, creative and interactive “memorable moments” for renowned companies such as Renault, Apple, Toshiba, Disney, Cap Gemini, Ernst & Young, Deloitte, Accenture, Scotia Bank, Toronto Board of Trade, Canadian Football League, National Magazine Awards, Toronto Life and many more.
Xavier is a graduate of the internationally renowned École de Communication Visuelle [ECV] in Paris, where he graduated with a BA in Art Direction and Design in visual communication.
Whenever possible Xavier likes to spend time with his spouse and three sons, hiking, canoeing and traveling. And when there is a little bit of time left, he tries to capture the complex textural beauty of our world [urban and nature] by drawing, painting and printmaking.
“Call me old fashioned, but I believe relationships are built from real experiences shared together. Our job is to make them great ! ”
Stephen comes to Relay with more than twenty-five years of progressive experience marketing products, services and distribution within the wealth management industry. His specialties include strategic management, product development, research, campaign and creative development and communication planning to a wide variety of internal and external audiences via a wide array of media.
Stephen has held various executive positions at successful companies such as Trimark Investment Management Inc., AIC and Berkshire Groups of Companies, Manulife Securities, Macquarie Group, Assante Wealth Management and most recently at Walton International Group.
He holds MBA and Honours Commerce degrees from McMaster University.
During “down time” Stephen is busy with his wife and two children at hockey arenas, baseball diamonds, swimming lessons or just out enjoying a hike or bike ride. Stephen is an active member of the Lions Club and is dedicated to giving back to his community.
Dave Fortier has hands-on experience with practically every aspect of the event process from concept and planning to execution on site, from operational roles to technical direction. He has spent twenty years traveling the world to manage staging for audiences of all sizes in venues of all kinds.
Dave began in traditional live theatre where he learned the ropes of a no-fail event, providing the foundation he would need to spend fourteen years successfully stewarding corporate events that spanned multiple suppliers and production companies. Dave takes on any challenge, and never lets the client down.
Matthew Hemming is an award-winning commercial artist, writer, animation director and visual effects supervisor whose experience ranges from stereoscopic stop-motion film and museum/institutional installations to commercial broadcast design and corporate multimedia.
Trained through apprenticeships to traditional artists, Matthew proceeds from a firm foundation of classical art education coupled with a technological fluidity acquired by years of working on shows in every medium. In 2004 he was mentored by VFX legend Peter Anderson, ASC, to be one of the first stereoscopic 3D compositors working in Canada.
Matthew is the creator of several award-winning animated short films and is the author (under a pseudonym) of nearly twenty books. He has worked with a host of prestigious studios and art departments including Cuppa Coffee Animation, GenevaFilmCo, Debut Business Events, TPM Communications, and the Textile Museum of Canada
Reid is widely recognized as a premier Business Development leader and has earned his stripes over nearly a 30 year career, having spent most of his professional life in Brand Communications, Event Management and Marketing Services. His forte is relationship building, partnership marketing and strategic multi-channel communications.
Reid’s began his event and entertainment career in 1982, spending the next 15 years working for a variety of event, entertainment and sports production agencies, producing, managing and creating corporate, charity and public events across Canada. Reid has represented variety talent, sports and media personalities as well as International speakers, producing shows and campaigns for fortune 500 companies and Not-For-Profit organizations.
In 2006, Reid launched The Cimaron Group, a boutique agency specializing in creating online and offline solutions within the event, digital and multi-channel verticals, driving customer experience through a number of lead generation, event and strategic partnering solutions.
Reid is involved with a number of event, sports and mentoring/coaching programs and donates his time to foundation work within his community. In 2010, Reid launched the City of Vaughan’s Helmet Safety Task Force, a community program called Helmets Save Lives, helping children in the prevention of head and brain injuries in recreational sports.